Since last Friday, 8/10/2007, I’ve noticed some fluctuations in Yahoo natural rankings for some key terms I rank very high for, like #1. All of a sudden though on Friday these rankings plummeted. Not fell a few spots but fell a butt load of pages deep?!?

I have also noticed a lot of other websites rankings change drastically which means Yahoo is definitely making some changes. Rumors on the street is Yahoo is redesigning their site, which looks a lot like Google (saw a screen show but who knows if it’s legit) but this shouldn’t have anything to do with rankings. I’ve also heard a few people talking about Yahoo server exchanges…not sure if I believe this one though.

From what it appears to me is that Yahoo is combining old data with new data. The reason I say this is because I’ve seen websites that were 301 redirected months and months ago reappear in the results pages. Also, the websites that received the 301 redirected sites are not even in the top 1000 anymore. WTF?

Something very strange is going on here and I don’t like it at all. If you have heard anything, seen any crazy results, or have any ideas please let me know.

Gracias!